Art Direction | Brand Identity | Content Production
Bringing brands to life across every touchpoint.Based in Melbourne, Australia.
Creative Philosophy.
I’m a marketing specialist with a sharp eye for art direction and brand expression, experienced in shaping visual identity and translating creative vision into cohesive campaigns across campaign photoshoots, eCommerce and digital platforms.
My approach balances considered aesthetics with commercial intent, ensuring creative work not only looks elevated but performs across every brand touchpoint.
I’ve spent my career working across fashion and lifestyle brands, developing and delivering creative vision through art direction, photoshoot production and brand-led content.
Across both established and emerging brands, I’ve led the execution of visual identity from concept through to campaign, ensuring consistency and impact across digital and physical channels.
Previous Work
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Campaign Direction
From concept to final delivery, I lead the creative production of local and international fashion campaign photoshoots, bringing together strategy, storytelling and execution. Working closely with photographers, stylists, models and cross-functional teams, I oversee each stage of production to create imagery that strengthens brand identity and connects with customers across every part of the purchase journey.
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Ecommerce Content
Managing the end-to-end production of ecommerce content, I oversee planning, shoot execution and asset delivery to ensure every collection is launched on time and to the highest standard. Working closely with creative and digital teams, I balance efficiency with attention to detail to deliver consistent, commercially driven imagery. Every collection is delivered with precision, consistency and commercial impact.
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Social Media Content
From campaign cutdowns and BTS to trend-led reels and product storytelling, I create social media content that feels authentic to each brand. Every piece is thoughtfully planned to engage audiences while maintaining a cohesive presence across all digital channels. Every piece is designed to feel authentic to the brand while driving engagement, building community and supporting wider marketing campaigns.
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Brand Identity
Building and evolving cohesive brand identities through thoughtful creative direction and design. From visual language and brand guidelines to packaging, digital experiences and campaign execution, I create work that is both distinctive and commercially effective. Every touchpoint is carefully considered to ensure a consistent, memorable brand experience that resonates with the intended audience.