PEP+MILLS
Co-Founder, Product Development, Brand Identity, Digital Design & E-Commerce
PEP+MILLS is a pet lifestyle brand I co-created to bring a more refined and design-conscious approach to everyday pet products. I developed the brand from the ground up, establishing the visual identity including logo design, typography, and a cohesive social media presence that reflected the brand’s neutral colour palette and modern, minimal aesthetic.
I also designed and built the e-commerce website, focusing on a clean, intuitive shopping experience that allowed the products and brand story to take centre stage. Across digital and social platforms, the brand was designed to feel chic, contemporary, and effortlessly cohesive, creating a distinctive presence within the pet lifestyle space.
