WHOLESOME PET

Co-Founder, Brand Identity, Digital Design & E-Commerce

I founded and developed Wholesome Pet, creating the brand identity and digital presence from concept through to launch. The project involved establishing the full visual identity, including logo design, typography, packaging direction, and social media presence, built around an earthy, natural aesthetic that reflected the brand’s focus on simple, wholesome pet wellness products.

Alongside the brand development, I designed and launched the e-commerce website, ensuring the digital experience aligned with the brand’s calm, organic visual language. From product presentation and online retail through to social media and digital storytelling, the brand was designed to create a cohesive and authentic experience across all customer touchpoints.