DOG FRIENDLY NEW ZEALAND

www.dogfriendlynewzealand.co.nz

Co-Founder, Brand Identity, Digital Design & E-Commerce

I designed and launched the Dog Friendly New Zealand website as a digital platform dedicated to helping dog owners discover places and experiences they could enjoy with their dogs across the country. The platform connects users with dog-friendly cafés, accommodation, parks, and activities, creating a central hub for exploring New Zealand with pets.

I led the concept, brand direction, and website design, shaping the visual identity and user experience to ensure the platform felt intuitive, engaging, and lifestyle-driven. Alongside the website, I worked closely with an app developer to create a specialised mobile app, expanding the platform into a more accessible tool for the dog-owning community and supporting its growth as a trusted discovery resource.